Associate Brand Manager - Professional Fertilizer

This position is responsible for executing the marketing plans contributing to the annual sales and profit goals of the brands to which they support.  This position is required to work closely with the Sr. Marketing Manager, Brand Managers and with Sales, Marketing Services, Operations, Product Development and Accounting to prioritize activities, manage the brand projects and ensure business objectives are achieved or exceeded.

We're open to considering a wide variety of work experience for this role.  Agronomic knowledge in plant fertility is highly desired. 

We currently have two former golf course superintendents on staff that started in this position.

This is a full time, office-based position in Lebanon, Pennsylvania and not eligible for remote working or as a hybrid role.

Essential Tasks:

·         Execution against annual brand marketing plans

·         Data analysis to anticipate problems and identify opportunities including managing the forecasting process for the assigned brands

·         Work with Sales to ensure volume objectives are achieved through current customers and new customers in existing and custom product solutions

·         Executing program briefs with the Marketing Services Manager and or outside agencies for Advertising, Consumer Research, PR, Social Media and Promotions

·         To participate in cross-functional project sub-teams related to the brands for product execution

·         Accountability on each brand to execute according to budget

·         Liaise with Product Development, Regulatory and legal contacts to ensure all products and related claims meet legal and regulatory standards

·         To know the consumer and channels and build plans which capitalize on this knowledge

·         Develop and maintain landscape, golf and sports turf channel understanding

·         Execute products aligned with strategy and brand positioning documents

·         Stay current on regulatory and legislative affairs