This position is responsible for executing the product plans contributing to the annual sales and profit goals of their primary brands which they support.
This position is required to work closely with the Sr. Brand Manager and with Sales, Marketing Services, Operations, Product Development and Accounting to prioritize activities, manage the brand projects and ensure business objectives are achieved or exceeded.
Primary Brands: Support Brands:
Lebanon Pro ProScape
Lebanon Specialty Country Club
PL fertilizers Country Club MD
Resale Chemicals Country Club IV
Section II – Essential Tasks
Work with Sales to ensure volume objectives are achieved through current customers and new customers in existing and custom product solutions for primary brands
Process quotes to meet customer needs within sales margin expectations including custom products
Execution against annual brand marketing plans with accountability on each primary brand to execute according to budget
Data analysis to anticipate problems and identify opportunities including managing the forecasting process for the assigned brands
To lead cross-functional project sub-teams related to the primary brands for product execution
Liaise with Product Development, Regulatory and legal contacts to ensure all products and related claims meet legal and regulatory standards
To know the consumer and channels and build plans which capitalize on this knowledge
Develop and maintain landscape channel understanding
Execute products aligned with strategy and brand positioning documents
Stay current on regulatory and legislative affairs
Section III – Knowledge, Skills and Abilities
Agronomic knowledge in plant fertility (or ability to learn)
Understanding of marketing strategies, data analysis, and research methodologies (or ability to learn)
Good problem-solving skills and ability to recommend plans to capitalize on opportunities
Developing leadership skills with team participation experience
Effective project management skills and ability to multi-task
Good analytical ability and understanding of financial statements
Fundamental understanding of other functions that impact brand success
Understanding or ability to learn the consumer lawn care industry
Effective communication and presentation skills
Experience in consumer communication, package design and product development
Strong skills in Microsoft Office packages (predominately Excel and PowerPoint)
Ability to effectively manage cross functional relationships
Section IV – Required Candidate Attributes
Proactive, trustworthy, persuasive, cooperative
Ability and willingness to continually learn
Section V – Work Experience and Education
Bachelor’s degree in Marketing, Agronomy or other related field
Minimum of 1 year experience in product management or comparable agronomic experience
Section VII – Scope of Responsibility
Primary responsibility with assigned brands - $20M in Net Sales
Share in responsibility with the Sr. Brand Managers for assigned brand Net Sales
This position works out of the corporate office located in Lebanon, Pennsylvania. This is not a remote position.
This position's typical work schedule is 40 hours a week - Monday through Friday, 8:00 am to 5:00 pm, with an one hour for lunch.
Some travel will be required.
The anticipated starting date of the position will be approximately September 1.
Additional Salary Information: Full benefits package to be discussed during interview process.
About Lebanon Seaboard Corporation
LebanonTurf provides innovative and high performance products to the golf and landscape industries in North America and around the world. A division of Lebanon Seaboard Corporation, LebanonTurf is an industry leader in producing advanced technology fertilizers, grass seed and biological products.
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